Autotune Strikes Again

Just when you think nobody needs further proof of how autotune (and similar products, since there are multiple now) is shaping the industry and giving people unrealistic expectations, this happens:

Big credit to the engineer, who actually made it sound human and pretty decent, but this is dripping with autotune. If you listen to her sing, you can hear how nasal and untrained her actual voice is, it just sounds in tune because they made it that way. But hey, it’s a catchy song, and it’s mixed really well.

My prediction: she’ll make a bunch of money from it, make more music, release an album, and go on tour.¬†And since she won’t be able to sing in tune on that tour, it’ll all be prerecorded. But the audience won’t notice or care, and she’ll make more money than all of us.